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Privacy & Policy


Privacy Statement

This privacy policy sets out how AH Interiors uses and protects any information that you give AH Interiors when you visit our site and place orders with us.

AH, Interiors is committed to ensuring the privacy of all visitors to the website is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. AH, Interiors may change this policy from time to time by updating this page. You should check this page often to ensure that you are happy with any changes. We will only use your personal information lawfully in accordance with the General Data Protection Regulation 2018 (GDPR)

When you visit our site, we collect anonymous data from our cookies. This means we can see a number of users, page views and visits within a selected timeframe, but we cannot link this information back to you as an individual. When you sign up for our newsletter and tick the consent box, you’re actively opting in to receiving marketing communications from us. You can unsubscribe from our emails at any time.

If you order a swatch or place an order with us, we securely store personal data such as your name, address, and contact details. We also share this information with our third-party delivery partners so that we can get your goods delivered to you. We only share your financial data with our trusted third-party payment provider when it is required to fulfil your order. We do not store any of your card details on our system, so your financial information and data are fully secure.

Personal data may also be used to send triggered emails, such as cart abandonment and purchase confirmation emails. We also use this information to personalize our marketing, for example, to suggest products related to your previous purchases. It may also be used to send you special offers and product news by email. You can opt-out of this at any time by unsubscribing from our mailing list.

What information do we collect?

Data we collect

In the process of operations and maintaining our online furniture web store we may save and process the following information about you:

  • Demographics
  • Locations
  • Number of Page Views
  • Landing Page
  • Referral Sources
  • The keyword that led you to our website
  • Data you provided willingly by you, this is the information you fill in at the time you place an order with us.
  • Your contact information such as telephone number & email addresses

Anonymous Information: We also collect anonymous information for every person who visits our website. This includes pages viewed, at what date and time, and the browser type. IP numbers are not stored but are temporarily used to determine domain type and in some cases, geographic region. However, with anonymous information, we do not make any association between this information and a visitor’s identity, so as the name suggests, the information remains anonymous.

How do we collect your information?

Depending on how you use our site and what for, we collect your information using the following methods:

  1. When you directly give it to us (“Directly Provided Data”)

This includes when you sign up to our mailing list, order a swatch, sign up for one of our competitions or place an order with us.

  1. When our system collects data as you use our website (“System Collected Data”)

When you visit certain information automatically gets created and recorded by IT systems necessary to operate our website. This can be broken down into:

Cookies. When you visit, a small text file called a ‘cookie’ is downloaded onto your PC. A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site if you’re a new or returning visitor and what items you’ve viewed or added to the cart. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. This is all to improve your shopping experience with us. For more information about cookies, how we use them and what we do with them, please see the section titled “Use of cookies” further down this page.

Devices. The type of device you’re using to access will also be recorded, such as what type of device it is, what operating system you’re using, what your device settings are, and potentially why a crash has happened. This is again to help us improve your user experience by making sure our site is working and optimised on all devices. This falls under “Anonymous Information” as we can’t trace this information back to you as an individual. 

Why do we collect your information? 

If you give us your information for a specific purpose, it can be and only will be used for that purpose. For example, if you order a swatch, we will use your address to send you the swatches and your email to update you on your swatch order. This information will not be used for marketing purposes unless you have consented for us to do so. There are a number of reasons we collect your personal data, including:

  • To fulfil an order. Without personal information like your name, address or bank details, we would be unable to fulfil your order.
  • To send you a swatch. We need your name and address details to send you your swatch requests.
  • To improve your website experience. This allows us to see what areas of the site are working and keep improving the user experience.
  • To keep you updated. If you have consented to us to do so, we want to keep you up to date with the latest offers and product launches via email so you don’t miss a thing. You can unsubscribe from our mailing list at any time.
  • To deliver you targeted ads. We want to make sure the ads we show you are targeted and suited to your interests, that’s why we collected information on what products you may have been browsing that we think you’d be interested in based on your purchase history.

Who do we share data with?

Core Service Providers

We share your personal information externally with our core service providers when required for our business to function. This includes our delivery partners and our third-party payment provider who carries out transactions and fraud protection.

Third Parties

We also share your information such as your browsing behaviour with external partners when we have your consent to do so. This includes accepting the use of cookies on our website. We work with a number of third parties that, whilst not essential for our business to operate, do enhance your experience when shopping with us. This includes when you visit our site, add something to your basket, sign up to our mailing list or when you use external sites such as social media. We only work with companies that we believe are the best for you and our business, and that follow the GDPR guidelines. Therefore, we feel we can safely disclose information for the appropriate purposes.

Social Sharing and Reviews

Once you have received your order, you will receive an email from us asking for a review. Your feedback is so important to us and is what helps us to understand what’s working and where we need to improve. If you choose to leave us a review and it gets shown on our website, this will include your general location (not address), last name and first initial.

Should you send us information or feedback not via our review process that we would like to use on the website, we will contact you using the details you entered during the ordering process, to confirm that you are happy with this. 

Use of Cookies

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Different Types of Cookies:

  1. The Essentials

    Some cookies are essential to browse the website and to use its features such as accessing secure areas of the website. Without these Essential Cookies, you’re unable to use the services like Shopping Baskets or e-billing.

    2. Performance

    These cookies work for performance that how visitors use a website and which pages of the website visitors visit the most. All information collected by these cookies is aggregated and therefore anonymous. These cookies are only used to improve how the website works and don’t collect the information that identifies a visitor.

    3. All About Functionality

    These cookies allow the website to remember the choices you made on the website. All Information collected by these cookies may be anonymised and it can’t track your browsing activity on other websites.

    4. Third Party Cookies

    These cookies are used to deliver ads more relevant to you as per your interests. These cookies may remember your web browsing activity and may use to understand the demographics such as age and gender. It helps to measure the effectiveness of advertisement campaigns and understands the people’s behaviours after they view an advertisement. The purpose of our online advertising is to help you find the relevant products that you were viewing on our website.

Google Double Click

Google Double Click is an advertiser cookie, which helps us to track the effectiveness of the marketing campaigns. It enables Google to show our adverts on other websites based on your interests and browsing history. You can change the preferences of adverts that you see on Google by clicking here: Google Ads Settings

Affiliate Window

Choice Furniture Superstore adverts on 3rd party websites and affiliates. These cookies allow us and our affiliates to see which advertisements you click on and interact with. This helps us to identify which of our advertisements are most effective and which are not relevant to interests and needs.


Criteo is a retargeting tool which helps in serving ads relevant to the pages that user visits. To find out more about Criteo, what kind of information they collect and how it works, please click here- Criteo Privacy Policy


This is a performance improver cookie or advertiser cookie which helps us to place the advertising content on Facebook as per your interests and information.
You can read more about this by clicking here: Facebook Cookies Policies


We are committed to ensuring that your information is secure. In order to prevent unauthorized access, we keep your information secure that we collect online. We hold the personal information provided by you on the website securely and in confidence in our computerized and manual records.

Also, we don’t share any of the information of customers with third parties.

Controlling Your Personal Information

You may use to restrict the collection or use of your personal data in the following ways:

1. Whenever you are asked to fill any form on the website, look for the box that you can click to indicate that you do want the information to be used by anybody for direct marketing purposes.
2. If you previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by unsubscribing or  writing an email to us at [email protected]

Use of Your Information

We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

If you have previously purchased goods or services from us we may provide you details of similar goods or services, or other goods and services, that you may be interested in.

Where your consent has been provided in advance we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you. Where such consent has been provided it can be withdrawn by you at any time.

Storing Your Personal Data

All data we collect during your visits and purchase from our website is stored securely on our servers inside the United Kingdom.

Your Payment Information

Payments made by you using our online website are processed by SagePay, UK's most popular and secure payment gateway. We do not store any of your bank details or card information on our system.

Disclosing Your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business to the buyer.
  • Where we are legally required by law to disclose your personal information.
  • To further fraud protection and reduce the risk of fraud.

Third-Party Links

On occasion, we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site's policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Access to Information

In accordance with the Data Protection Act 1998, you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information.

Contacting Us

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy at: 

Contact us

AH Interior (Nelson) Ltd                            Tel 01282614323

133-137 Scotland Road                             [email protected]


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TELEPHONE 01282 940090
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